A New Chapter for the New Inn, Appletreewick
The New Inn at Appletreewick has always had a reputation for breaking the mould. Back in the 1970s it became the first pub in the UK to ban smoking, later gaining cult status among cyclists thanks to endurance rider John Pitchers. Today, it is once again undergoing a transformation.
At the helm are Alexa and Chris Ives, who both know the village well and spotted the potential to restore the New Inn as a landmark destination. Alexa brings eight years of senior hospitality experience from her time front of house at The Box Tree in Ilkley. Chris, meanwhile, is widely respected in the world of beer and spirits, having founded Ilkley Brewery in 2009 and later co-founding Otterbeck Distillery, home of the award-winning Cotton Gin.
Since taking over, the couple have reimagined the pub with a complete interior refresh and a new brand identity. But for them, the final piece of the puzzle was always going to be finding the right chef to shape its food offer.
With the freedom offered by Alexa and Chris, our chef is bringing a fresh vision to the New Inn, producing everything from scratch and working with producers and partners to deliver imaginative food-led experiences.
Plans are already in motion for seasonal outdoor feasts and innovative dining events, all with of our chefs signature approach of celebrating ingredients and cooking with integrity. It marks a new era for the New Inn – one that builds on its rich history while setting the standard for modern Yorkshire hospitality.
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